Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Failure of Philips' CDI and Motorola's Iridium on the BOI Index
Philips' CDI failed all four criteria on the BOI Index, despite billions poured into it. Motorola's Iridium was unreasonably expensive because of high production costs. The company had a weak sales team and marketing channels in the global markets.
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