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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Potential of Non-Customers in the Defense Aerospace Industry
The inability to control aircraft costs is a key vulnerability in the long-term military strength of the United States. Joint Strike Fighter JSF program challenged this industry practice. It looked to all three segments as potentially unexplored non-customers. The shared use and production of these components held the promise of enormous cost reductions.
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