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3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
How to Overcome Fear and Resistance in a New Business Idea
value innovation is based on a win-win game among buyers, companies and society. Even an unbeatable business model may not be enough to guarantee the commercial success of a Blue Ocean idea. Almost by definition, it threatens the status quo; for that reason it may provoke resistance. Before plowing forward and investing in the new idea, the company must first overcome such fears with education.
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