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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Greatest Blocks to Utility for the Massive People
The Model T was called the Car for the Great Multitude. It came in only one color, black, and one model with scant options. Only one of the thirty-six utility spaces was occupied. The aim is to check whether your offering passes the exceptional utility test as did Ford's Model T.
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