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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
The Three Levers of Pricing Innovation
Companies have used several innovations in pricing models to profitably deliver on the strategic price. Blockbuster made more money by repeatedly renting videos than it could have by selling them outright. IBM exploded the tabulating market by shifting the pricing model from selling to leasing. Hewlett-Packard traded high-powered servers to Silicon Valley startups for a share of their revenues.
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