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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
Why First-Tier Non-Customers Want to Jump Ship and Leave Your Industry
Pret produces ready-made sandwiches and other things at high volume with a high standardization of assembly. Pretamange sells more than twenty-five million sandwiches a year from its 130 stores in the U.K. In 2002, it had sales of more than one million pounds—one hundred and sixty million dollars. Its growth potential triggered McDonald's to buy a thirty-three percent share of the company.
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