Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |
The Audiobooks Podcast
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How to Make Your Desired Profit Margin Without Compromise on Strategic Pricing
SAP partnered with Capgemini and Accenture to gain a global sales force overnight at no extra cost. Sometimes, however, no amount of streamlining or partnering will make it possible for a company to deliver its target cost. By changing the pricing model used and not the level of the strategic price, companies often overcome this problem.
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