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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 4 |

The Audiobooks Podcast

CHAPTER

How Swatch Reduced Costs by Streamlining Operations

Swatch was able to arrive at a cost structure some 30 percent lower than any other watch company in the world. Swatch's engineers drastically simplified the design of the watches, reducing the number of parts from 150 to 51. IKEA seeks out the lowest prices for materials and production via partnering with some 1500 manufacturing companies across 50 countries.

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