

213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
May 31, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
Introduction
00:00 • 2min
The Inevitability of a Startup
02:21 • 2min
How I Learned From Grace
04:03 • 3min
The Importance of Responsibility in Management
06:43 • 2min
The Evolution of SaaS Marketing
09:02 • 4min
The Table Stakes of Marketing
13:10 • 2min
The Evolution of Content Marketing
15:23 • 2min
The Evolution of Content Led Growth
17:31 • 3min
How to Stand Out From the Market
20:20 • 5min
The Importance of Courtship in Product Development
25:10 • 3min
The Importance of Community Building
27:43 • 2min
Building a Community Around Your Product
30:05 • 2min
The Importance of Community in Pool Marketing
32:11 • 4min
The Top 3 Pet Peeves With Marketing
35:55 • 4min
How to Be a Better Manager
40:02 • 2min
How to Disrupt Performance Marketing
42:12 • 4min
The Importance of Branding in SAS
46:26 • 4min
The Importance of Touch Points in Atomic Work Marketing
50:44 • 2min
The Importance of Brand Billing
53:04 • 3min
The Importance of Brand Building
56:22 • 2min
How to Scale a Fresh Works Brand
58:34 • 3min
How to Be a Successful Early Stage Marketer
01:01:18 • 3min
The Importance of Earning Your Founder's Trust
01:04:17 • 2min
How to Write a CMO Journal
01:06:13 • 3min
How to Write a Successful Article
01:09:40 • 4min
How to Optimize for Efficiency and Genius
01:13:32 • 2min
The Importance of Creativity in Marketing
01:15:13 • 2min
How to Deal With Switching Your Brain On
01:17:14 • 2min
How to Keep Up With Your Career
01:19:30 • 3min