213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
The Importance of Earning Your Founder's Trust
Study the craft. Figure how they've used those words and what sequence, et cetera, to get that effect out of you,. Yeah, very good points. And I think the importance of working with a founder who kind of understands marketing is super important. But sadly, I would say less than perhaps 20, 30% of the founders around will understand truly have been marketers earlier and kind of understand, right? So which means it's very, very important to earn their trust.
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