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213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)

The Startup Operator

00:00

How to Optimize for Efficiency and Genius

"I think we optimize way more for efficiency and way less for genius," he says. "You have to optimize for genius, which is how many absolutely great things you did over a period of a quarter or two quarters." He adds: "Human beings are not like machine. We can't rock out like some amount of stuff every day"

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