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213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
How to Write a CMO Journal
Ross: I realized very early that it was like I didn't know stuff and I don't want everybody who's young and starting out in like software marketing to sort of be like, oh, I'm lost. The journal is so far removed from all of these hacks and principles and maybe principles are fine, but the hacky way of doing things, right? Ross: What works for VIMO will not work for atomic work and what works for atomic work will not working for Vimo. And so people don't realize that. That's why these frameworks need to be out there.
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