213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
00:00
The Importance of Community Building
Marketing can be more than marketing, right? I mean so much more really because now you define the quality of the problem that you're solving. Building this sort of tight knit community where sales sort of becomes incidental in that sense. Inorganically I think there are cults forming, you know, in different spheres as we speak with a purpose driven strategy to inducing people to following you and like swearing by you.
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