213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
How to Disrupt Performance Marketing
At Freshworks, we have maybe three types of stand-ups rates. One is a weekly stand-up for all of marketing. The second pet pee for me is platforms, man. I just hate spending so much on platforms. Unless and until you have a particular advantage in performance marketing that you've built for yourself or that you are working towards, then performance marketing can never be that it thing for you.
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