2min chapter

The Startup Operator cover image

213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)

The Startup Operator

CHAPTER

The Importance of Creativity in Marketing

I don't think, especially as marketers, you have a choice. Like it switched on all the bloody time. And it's not something you can run away from. I think as marketers,you have to sort of embrace that. But unless you're hands-on on the laptop again, they cannot code it. You've pushed it. Obviously, things will come back to you but you close on the laptop. So when you have that going on, like for like another example, I was, I traveled to Kortikhan all the time because it's closer. There is a drink that you get only around Madurai identical in those areas. It's called Tovino.

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