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213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
The Evolution of SaaS Marketing
SaaS marketing has changed dramatically over the last decade or so. In 2010, you could buy ads cheaper than SEO was at a place where you could actually produce something of that. AI is changing the game and making it harder to get your product in front of people. The early days man, there's just some magic to it.
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