213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
00:00
The Importance of Community in Pool Marketing
The community has to be built around something way more than the product. It has to matter at that, you know, fundamental level for these folks to get passionate about. And there are so many like second degree advantages to having this 50, even 50 hundred member group. You can actually test it with the prospect and get real feedback,. So it's just absolutely invaluable.
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