3min chapter

The Startup Operator cover image

213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)

The Startup Operator

CHAPTER

The Importance of Courtship in Product Development

The podcast is such a low-hanging fruit that, you know, a lot of people should be trying it. You can't just show up with your product and place it on the table and it's kind of like dating a girl, right? So you will have to do a little bit of courtship and that courtship takes all these different forms. The more you talk, you fine tune the problem to an extent that you understand the nuances of all of this.

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