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213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
The Importance of Touch Points in Atomic Work Marketing
Atomic work marketing strategy is based on the principle that people need to see you at different times by. This is, this is why one of the reasons that you need to have so many touch points. You also have to really understand that brand building is very different for a Nike and a sales force. It's actually way more than the marketing spiel basically. And we actually believe in it. Like that's the thing. Spiel kind of evolves. Evolves. So definitely evolves. But the thing is there's a core. You want to help in some way.You want to solve a certain thing in some way."
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