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213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
The Importance of Branding in SAS
Bala Sara: To escape the whole matrix of performance marketing and demand gen, there is this aspect of brand. And I think we are starting to understand that in India, there are perhaps two or three examples of fantastic brand in SAS,. Maybe Zoho Freshworks, maybe charge be able, I would add charge be also to that, right? Where they've done some phenomenal work where the mission and their sort of reason for existence was somehow identified with prospects. Bala Sara: People buy you because you are a certain point of view. There is a story that you're telling that resonates with that particular audience. You have to have that and it has to come from not the market
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