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213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
The Importance of Brand Billing
A brand is when somebody has a viewpoint that is consistent. What does Nike stand for? Hey, great shoes. What does Kajav stand for? For example, great running shoes. There is a difference like here's an equipment company. Here's a shoe company. Now how did that evolve? Like over a period of time, the message gets drilled and drilled and drilled in Apple stands for quality. It's not now like it's for a long time. That's also why you have to be patient with brand billing. You can't be like once the product is out,. Hello, take product. We are a great brand. Nobody believes that. So among the whole laundry list
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