3min chapter

The Startup Operator cover image

213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)

The Startup Operator

CHAPTER

The Evolution of Content Led Growth

At Atomic Work, we have to talk to very senior HR and IT professionals. The bar of the quality is already high because you're talking to heads of like departments Already. However, the content that they get from everywhere is just again, like AI generated here are five ways to do this. Now, how do you stand out in front of these people? Like, nobody does not want to get better at their job. So one is how do you produce something that's so valuable that they're going to stop in that racks and it'll actually help them?"

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode