213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
The Evolution of Content Led Growth
At Atomic Work, we have to talk to very senior HR and IT professionals. The bar of the quality is already high because you're talking to heads of like departments Already. However, the content that they get from everywhere is just again, like AI generated here are five ways to do this. Now, how do you stand out in front of these people? Like, nobody does not want to get better at their job. So one is how do you produce something that's so valuable that they're going to stop in that racks and it'll actually help them?"
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