213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
The Table Stakes of Marketing
Marketing has shifted across a lot of the things that were considered state of the art in 2013, even 2014. Now all of that is table stakes, plus the ground under our feet is moving. I don't think we marketers have adapted yet to how the discoverability has shifted from like people are discovering things on chargey beauty and then bar looks completely different. That's a completely different game.
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