213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
00:00
How to Scale a Fresh Works Brand
There's certain limits to building a cheaper X or a cheaper Y, right? A cheaper sales force or a cheaper Zora or whatever it is. I think in order for you to scale to what a charge be a scale to, to fresh works as scale to, you just have to be so much more than that. You have to invest in your platform, your partner, ecosystem, and of course brand,. So there's just so much of work that goes into it.
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