213 : Marketing Masterclass with Sairam Krishnan (Founding team, Atomicwork)
The Startup Operator
Building a Community Around Your Product
I think we severely underestimate again how much of marketing is to individual. I think their advancement at work, I think that's the golden line there, right? No, absolutely. And so if that's your ICP, that's who you build your community around as well. Now, it's not about say we should the word community sometimes I think over abuse, you are not trying to build a place. What you're trying to build is a group of people who are aligned on a certain thing. It can exist anywhere. It can be an abstract thing. It could be events that you do that pulls in a lot of people together to talk about it. The only thing is you
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