OnBD with ALF

Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.

Mar 22, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
Trini London: A Digital First Brand and Direct Consumer Brand
01:57 • 3min
3
The Benefits of Match to Me
04:33 • 2min
4
How to Reach Your Target Audience
06:11 • 2min
5
The Differences Between Online Cosmetics and Retail
08:28 • 3min
6
The Importance of Delivery in E-Commerce
11:35 • 2min
7
Match to Me: A Digital First Brand and Personalization
13:11 • 2min
8
The Paradox of Choice in Online Shopping
15:14 • 2min
9
The Importance of Brand Loyalty in Male Listeners
16:58 • 2min
10
How Trini's PR Agency Helped It Grow
18:46 • 2min
11
The Dangers of Black Box Algorithms
20:54 • 3min
12
Hybrid Working: The New Normal
24:21 • 3min
13
Flexible and Hybrid Working
26:53 • 2min
14
The Importance of Flexibility in Marketing
29:15 • 2min
15
The Future of Trini Cosmetics
31:18 • 2min
16
The Importance of Branding in Startups
33:14 • 3min
17
The Dangers of Perfectionism
36:18 • 2min
18
The Importance of Consistency in Product Design
37:49 • 3min
19
How Domino's Discounted Cyber Weekends
40:50 • 2min
20
How to Increase Lifetime Value
42:56 • 2min
21
The Danger of a Ceiling in E-Commerce
44:56 • 3min
22
The Future of Locker Systems
48:11 • 2min
23
The Importance of Brand Values
50:30 • 2min