

Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
Mar 22, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Introduction
00:00 • 2min
Trini London: A Digital First Brand and Direct Consumer Brand
01:57 • 3min
The Benefits of Match to Me
04:33 • 2min
How to Reach Your Target Audience
06:11 • 2min
The Differences Between Online Cosmetics and Retail
08:28 • 3min
The Importance of Delivery in E-Commerce
11:35 • 2min
Match to Me: A Digital First Brand and Personalization
13:11 • 2min
The Paradox of Choice in Online Shopping
15:14 • 2min
The Importance of Brand Loyalty in Male Listeners
16:58 • 2min
How Trini's PR Agency Helped It Grow
18:46 • 2min
The Dangers of Black Box Algorithms
20:54 • 3min
Hybrid Working: The New Normal
24:21 • 3min
Flexible and Hybrid Working
26:53 • 2min
The Importance of Flexibility in Marketing
29:15 • 2min
The Future of Trini Cosmetics
31:18 • 2min
The Importance of Branding in Startups
33:14 • 3min
The Dangers of Perfectionism
36:18 • 2min
The Importance of Consistency in Product Design
37:49 • 3min
How Domino's Discounted Cyber Weekends
40:50 • 2min
How to Increase Lifetime Value
42:56 • 2min
The Danger of a Ceiling in E-Commerce
44:56 • 3min
The Future of Locker Systems
48:11 • 2min
The Importance of Brand Values
50:30 • 2min