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The Importance of Brand Values
I suppose what we need is the consumer answer to containerization, don't we? At some level. Because there's also a packaging issue, unless so with something new sell which is generally fairly small. But nonetheless there's still there quite a few issues that can only be solved at a category level. I don't think individual brands even Amazon necessarily do that. All I can say share is that was utterly fantastic and thank you so much for joining me on the podcast today. It's been really great. A joy.