2min chapter

On Brand with ALF & Rory Sutherland cover image

Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.

On Brand with ALF & Rory Sutherland

CHAPTER

The Importance of Brand Values

I suppose what we need is the consumer answer to containerization, don't we? At some level. Because there's also a packaging issue, unless so with something new sell which is generally fairly small. But nonetheless there's still there quite a few issues that can only be solved at a category level. I don't think individual brands even Amazon necessarily do that. All I can say share is that was utterly fantastic and thank you so much for joining me on the podcast today. It's been really great. A joy.

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