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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
How Domino's Discounted Cyber Weekends
Do you discount much at all? Or is it more or less full price? I've intrigued if you do you hold sales as an online brand. What's your approach to pricing? We don't do a lot of discounts on purpose. It's been interesting every year, but cyber weekend tends to be when you see in beauty and many categories, a lot of discounting.
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