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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
The Benefits of Match to Me
The match to me function does something which you can't really do offline, although some fashion brands have tried it obviously in store personalization. The other I suppose the other feature is which perhaps arises from match to me is that you cover a far greater range of say skin colors and types than I think most cosmetic sprams do. And but yeah, I would say over the last few years, we've seen in general, the beauty industry has improved. So that's been really great to see across the board.
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