Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
OnBD with ALF
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The Importance of Brand Loyalty in Male Listeners
There's a natural kind of brand loyalty in that to male listeners, this is like high-five separates. You have the instinctive feeling that something from the same brand complements something else from the samebrand. People just get really into building the stack. The submissions that we get of people who have like five foot tall, or think even tall, we've had taller ones in that category. And it's incredible the loyalty we see and the fun people have with the products.
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