Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE. Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and marketing in the health technology sector. With discussions on behavioural change, the impact of ultra-processed foods and the future of health tech, this episode is packed with insights for anyone interested in health and nutrition. All views expressed are those of the participants, listeners should consult a medical expert before following any of these views or recommendations. 00:00 Welcome and Guest Introductions01:29 Jonathan Wolf's Journey to Founding Zoe04:36 The Science Behind ZOE's Nutrition Programme07:01 Impact of Diet on Health and Mood22:47 Challenges and Successes in Health Tech Branding29:47 The Role of Marketing in Health Technology 34:20 The High Stakes of Scientific Validation34:43 Disconnect Between Scientific Proof and Market Impact36:40 Brand Influence in Health Decisions37:43 The Role of Advertising and Brand Partnerships41:26 Challenges in Sustaining Behaviour Change44:58 Technological Advances in Health Monitoring47:08 The Importance of Messaging in Health Campaigns49:21 Rethinking Food and Health Guidelines01:02:58 The Future of Food Labelling and Consumer Information01:09:32 Conclusion and Final ThoughtsIf you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Toby Horry, the Global Brand and Content Director at TUI, shares his journey from indie film and advertising to leading a top tour operator. He dives into the evolving trends in the travel industry, emphasizing the rise of dynamic pricing and experiential travel for Gen Z. The impact of COVID-19 on travel booking and the importance of flexibility in work arrangements are highlighted. Toby also discusses how technology is reshaping consumer behavior, along with unique travel destinations worth exploring beyond the typical holiday spots.

Ruth Snowdon-Gough, Chief Marketing Officer at Hain Celestial, champions brands like Covent Garden Soup and Linda McCartney Foods. She dives into Hain's global growth strategy and the rising trend of meat-free diets. Ruth emphasizes the importance of educating kids about cooking to promote healthier eating habits and discusses the potential for soup in the portable meals market. Balancing ethical goals with sales is crucial, as is managing the legacy of the McCartney name in their product line.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, shares insights from his extensive background in digital transformation and creative marketing. He reveals how gifting gold phones to Olympians enhanced Samsung's visibility, resulting in a 23% demand spike for the Flip 6. The discussion dives into innovative products like foldable phones and AI-enabled ovens, emphasizing user-centric design. Braun also explores the balance between premium and affordable tech while highlighting the future of AI in marketing strategies that prioritize minimal resource use for maximum impact.

Jordan Brompton, co-founder of myenergi, transitioned from market stalls to leading a company that innovates in renewable energy. Joined by Lee Sutton, a plumber turned electrician, they discuss their journey in creating eco-friendly technology like the zappi EV charger and the eddi power diverter. They emphasize the importance of manufacturing in the UK and the critical role of skilled electricians. Jordan addresses market challenges, including the fluctuating EV demand, and advocates for hands-on learning as the real MBA experience.

In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.  Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme. If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart tech, computing and more. John tells Rory how the company has focused on superb customer service to differentiate itself from its competitors and he outlines the thinking behind their sponsorships and marketing. Interestingly, having started by mailing brochures and then moving totally online, they are beginning to mail mini-brochures again. AO is now a totally vertically integrated business and John envisages a time, not far away, when they will be able to recycle every element of a piece of white goods into something brand new. AO also operate as a white label delivery business for a number of well known brands. This is a phenomenal 21st century success story.If you want to do business with the UK’s leading brands Request an ALF Insight demo. John Roberts supports the national youth charity, OnSide, find out more here...https://www.onsideyouthzones.org Hosted on Acast. See acast.com/privacy for more information.

Rachel Eyre from Morrisons discusses their Market Street proposition appealing to both traditional and younger shoppers. She talks about the importance of smaller, more frequent basket shops and Morrisons' vertically integrated business model. The revamp of the MoreCard loyalty scheme with 'Fivers' has been a success, with 85% saving for big splurges. Despite competition, convenience still drives customer choices in the supermarket industry.

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs.If you want to do business withthe UK’s leading brands Request an ALF Insight demo. To book your seat at the ALF Awards 2024, click here. Hosted on Acast. See acast.com/privacy for more information.

Greg Jackson of Octopus Energy shares secrets behind their success - from innovative technology to great marketing. Learn how EV batteries can power homes for days and how Octopus achieved 8 million customers. Explore topics like Power Pack system, integrating EVs with the grid, and innovative pricing models for renewable energy.