Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.If you want to do business with the UK’s leading brands Request an ALF Insight demo.Chapters:-00:00 Welcome and Introduction00:19 Guest Introduction: Toby Horry01:31 Early Career and Family Influence02:42 Advertising Anecdotes and Insights08:46 Dynamic Pricing in Travel17:36 COVID-19 Impact on Travel Industry19:11 Repatriation Efforts During COVID-1921:13 The Future of Package Holidays23:31 Changing Trends in Travel and Leisure29:08 Vacation Policies and Economic Impact30:58 Economic Rationality in Travel31:28 Flexible Working and Consumer Behaviour32:09 The Case for Flexible Work34:52 The Impact of Technology on Work and Travel39:48 Marketing Strategies in the Travel Industry48:08 The Role of Video and Social Media in Travel49:46 AI and Its Implications in Travel51:17 Consumer Trends and Travel Recommendations56:05 Conclusion and Final Thoughts Hosted on Acast. See acast.com/privacy for more information.

Ruth Snowdon-Gough, Chief Marketing Officer at Hain Celestial, champions brands like Covent Garden Soup and Linda McCartney Foods. She dives into Hain's global growth strategy and the rising trend of meat-free diets. Ruth emphasizes the importance of educating kids about cooking to promote healthier eating habits and discusses the potential for soup in the portable meals market. Balancing ethical goals with sales is crucial, as is managing the legacy of the McCartney name in their product line.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, shares insights from his extensive background in digital transformation and creative marketing. He reveals how gifting gold phones to Olympians enhanced Samsung's visibility, resulting in a 23% demand spike for the Flip 6. The discussion dives into innovative products like foldable phones and AI-enabled ovens, emphasizing user-centric design. Braun also explores the balance between premium and affordable tech while highlighting the future of AI in marketing strategies that prioritize minimal resource use for maximum impact.

Jordan Brompton, co-founder of myenergi, transitioned from market stalls to leading a company that innovates in renewable energy. Joined by Lee Sutton, a plumber turned electrician, they discuss their journey in creating eco-friendly technology like the zappi EV charger and the eddi power diverter. They emphasize the importance of manufacturing in the UK and the critical role of skilled electricians. Jordan addresses market challenges, including the fluctuating EV demand, and advocates for hands-on learning as the real MBA experience.

In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.  Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme. If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart tech, computing and more. John tells Rory how the company has focused on superb customer service to differentiate itself from its competitors and he outlines the thinking behind their sponsorships and marketing. Interestingly, having started by mailing brochures and then moving totally online, they are beginning to mail mini-brochures again. AO is now a totally vertically integrated business and John envisages a time, not far away, when they will be able to recycle every element of a piece of white goods into something brand new. AO also operate as a white label delivery business for a number of well known brands. This is a phenomenal 21st century success story.If you want to do business with the UK’s leading brands Request an ALF Insight demo. John Roberts supports the national youth charity, OnSide, find out more here...https://www.onsideyouthzones.org Hosted on Acast. See acast.com/privacy for more information.

Rachel Eyre from Morrisons discusses their Market Street proposition appealing to both traditional and younger shoppers. She talks about the importance of smaller, more frequent basket shops and Morrisons' vertically integrated business model. The revamp of the MoreCard loyalty scheme with 'Fivers' has been a success, with 85% saving for big splurges. Despite competition, convenience still drives customer choices in the supermarket industry.

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs.If you want to do business withthe UK’s leading brands Request an ALF Insight demo. To book your seat at the ALF Awards 2024, click here. Hosted on Acast. See acast.com/privacy for more information.

Greg Jackson of Octopus Energy shares secrets behind their success - from innovative technology to great marketing. Learn how EV batteries can power homes for days and how Octopus achieved 8 million customers. Explore topics like Power Pack system, integrating EVs with the grid, and innovative pricing models for renewable energy.

Simon Peel, VP of Global Marketing at Haleon, shares insights from a rich marketing career with stints at MediaCom, Mindshare, and Adidas. He discusses how healthcare marketing can create emotional connections to compete with private labels. The conversation dives into the complexities of data interpretation, the impact of shrinkflation on consumer behavior, and the importance of brand trust. Peel also critiques organizational silos that stifle innovation and highlights how strategic marketing is essential for successful medical advancements.