OnBD with ALF

John Roberts, founder and CEO of AO, ignites the conversation with his inspiring journey from a £1 bet in a pub to building a leading electrical retailer. He shares how superb customer service and innovative marketing set AO apart. Fascinatingly, he reveals the company's shift back to mailing mini-brochures amidst a digital age. John also discusses their ambitious goal of comprehensive recycling of appliances and the challenges of maintaining brand integrity while driving ethical business practices.

Rachel Eyre from Morrisons discusses their Market Street proposition appealing to both traditional and younger shoppers. She talks about the importance of smaller, more frequent basket shops and Morrisons' vertically integrated business model. The revamp of the MoreCard loyalty scheme with 'Fivers' has been a success, with 85% saving for big splurges. Despite competition, convenience still drives customer choices in the supermarket industry.

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs.If you want to do business withthe UK’s leading brands Request an ALF Insight demo. To book your seat at the ALF Awards 2024, click here. Hosted on Acast. See acast.com/privacy for more information.

Greg Jackson of Octopus Energy shares secrets behind their success - from innovative technology to great marketing. Learn how EV batteries can power homes for days and how Octopus achieved 8 million customers. Explore topics like Power Pack system, integrating EVs with the grid, and innovative pricing models for renewable energy.

Simon Peel, VP of Global Marketing at Haleon, shares insights from a rich marketing career with stints at MediaCom, Mindshare, and Adidas. He discusses how healthcare marketing can create emotional connections to compete with private labels. The conversation dives into the complexities of data interpretation, the impact of shrinkflation on consumer behavior, and the importance of brand trust. Peel also critiques organizational silos that stifle innovation and highlights how strategic marketing is essential for successful medical advancements.

Co-Founder of air up®, Lena Jüngst, discusses the science behind converting plain water into flavoured water using smell. They explore the marketing strategy and success as a D2C brand. The podcast delves into sensory perceptions, flavor manipulation, brain connections, and international expansion.

Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling, branded content and the constant pressure to innovate and stay relevant to audiences. Fandemoniums? How does NBC Universal grow and access fandoms? Yusuf also responds to our regular Top Two Challenges - what is the biggest advertising challenge for global television & media companies? And what is the most pressing challenge for NBC Universal? If you want to do business with the UK’s leading brands Request an ALF Insight demo.Now you can nominate your business development heroes and attend the ALF Awards 2024 click here. Hosted on Acast. See acast.com/privacy for more information.

Charlotte Lock has had an illustrious career embracing the BBC, Tesco, Co-op, Asda, McCann and now the John Lewis Partnership where her experience in behavioural economics and partnerships is helping to develop the group’s offering. In this episode she joins Rory to discuss data driven customer insight and brand experience, along with segmentation in a variety of areas. Plus, Charlotte talks us through this year's John Lewis Christmas ad, their first created by Saatchi & Saatchi.  And in the Top Two Challenges, Charlotte reveals what she believes is the biggest challenge facing John Lewis and the most pressing issue for the retail sector as a whole. If you want to do business with the UK's leading brands. Request an ALF Insight demo. To nominate your business development heroes and attend the ALF Awards 2024, click here. Hosted on Acast. See acast.com/privacy for more information.

Jasper Martens, CMO at Pension Bee, discusses the challenges of managing pensions and the need for a simpler system. They explore pension consolidation and the problems of multiple pensions. The speaker also talks about delegating tasks, brand partnerships, and the importance of trust in a startup. They discuss the biggest challenge for Pension Bee and managing pensions and retirement. They explore the power of sports sponsorships and long-term brand investment, as well as the long-term benefits and customer referrals.

Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.Milka outlines how the user experience of Pinterest is a positive and natural environment for advertisers and how almost everything you see on Pinterest is available to buy. Food, beauty, fashion and home décor are all hugely popular but the company is also experiencing success in the areas of travel, financial services and entertainment.In the Top Two Challenges, Milka shares what she believes is the biggest challenge for Pinterest and also the most pressing issue for the online media sector as a whole.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.