Co-Founder of air up®, Lena Jüngst, discusses the science behind converting plain water into flavoured water using smell. They explore the marketing strategy and success as a D2C brand. The podcast delves into sensory perceptions, flavor manipulation, brain connections, and international expansion.

Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling, branded content and the constant pressure to innovate and stay relevant to audiences. Fandemoniums? How does NBC Universal grow and access fandoms? Yusuf also responds to our regular Top Two Challenges - what is the biggest advertising challenge for global television & media companies? And what is the most pressing challenge for NBC Universal? If you want to do business with the UK’s leading brands Request an ALF Insight demo.Now you can nominate your business development heroes and attend the ALF Awards 2024 click here. Hosted on Acast. See acast.com/privacy for more information.

Charlotte Lock has had an illustrious career embracing the BBC, Tesco, Co-op, Asda, McCann and now the John Lewis Partnership where her experience in behavioural economics and partnerships is helping to develop the group’s offering. In this episode she joins Rory to discuss data driven customer insight and brand experience, along with segmentation in a variety of areas. Plus, Charlotte talks us through this year's John Lewis Christmas ad, their first created by Saatchi & Saatchi.  And in the Top Two Challenges, Charlotte reveals what she believes is the biggest challenge facing John Lewis and the most pressing issue for the retail sector as a whole. If you want to do business with the UK's leading brands. Request an ALF Insight demo. To nominate your business development heroes and attend the ALF Awards 2024, click here. Hosted on Acast. See acast.com/privacy for more information.

Jasper Martens, CMO at Pension Bee, discusses the challenges of managing pensions and the need for a simpler system. They explore pension consolidation and the problems of multiple pensions. The speaker also talks about delegating tasks, brand partnerships, and the importance of trust in a startup. They discuss the biggest challenge for Pension Bee and managing pensions and retirement. They explore the power of sports sponsorships and long-term brand investment, as well as the long-term benefits and customer referrals.

Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.Milka outlines how the user experience of Pinterest is a positive and natural environment for advertisers and how almost everything you see on Pinterest is available to buy. Food, beauty, fashion and home décor are all hugely popular but the company is also experiencing success in the areas of travel, financial services and entertainment.In the Top Two Challenges, Milka shares what she believes is the biggest challenge for Pinterest and also the most pressing issue for the online media sector as a whole.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

As we head towards one million electric cars on Britain’s roads, Marketing Director Nic Thomas discusses Nissan’s drive towards a totally electric range in 2030. Nic addresses the ‘charging’ challenge faced by the whole EV industry and why he’s calling for destination charging to be legislated. Nic also discusses some of the exciting engineering and design benefits of Nissan EVs - imagine your office on wheels! - but also why timing is proving to be the main marketing challenge for Nissan. Plus, Nic and Rory talk about the cost of car batteries, ‘range anxiety’ and single pedal driving - who knew?If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to Emilie Vanpoperinghe, CEO and Co-Founder of Oddbox, the subscription box company that saves imperfect and surplus fruit and vegetables from going to waste. Emilie explains how the idea for the business came about, why pricing 'wonky' vegetables can be challenging and the company's plans for the future.In the Top Two Challenges, Emilie shares her thoughts on what is the biggest challenge for Oddbox and the most pressing challenge for the grocery industry as a whole.Code ALF will give new Oddbox customers 50% off their first box. Offer excludes the fruit booster box. Valid until 31st August, 2023.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Nicola Hamilton, Senior Director of Branding & Communications at GoCardless, outlines how businesses can get paid more easily and conveniently by using their service. She outlines that the challenge for GoCardless is the inertia of companies not realising how much money and time they can save by moving away from outdated, manual methods to automated, online payments. As someone who's worked in the industry for over 15 years Nicola counsels that fintech companies now need to focus on profitability more than growth.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

In 2018, Finn Lagun went on Dragon's Den but failed to convince Peter Jones & Co to invest in his home delivery pasta business. Now the business has a multi-million pound turnover and is majority owned by the pasta giant Barilla. Rory quizzes Finn about moving from 'pasta through your letter box' to a business which has now expanded into retails outlets and offers fully prepared takeaway delivery.Plus in our 'Top Two Challenges' feature, Finn shares his thoughts on the biggest challenges facing Pasta Evangelists and also the direct-to-consumer food industry in general.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok.Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe. Rory and Khartoon discuss the unique elements of the platform that make it so appealing and examine how brands can harness the existing creativity and community to engage users and achieve the ultimate goal of marketing - changing behaviour. Plus in our 'Top Two Challenges' feature, Khartoon shares her thoughts on the biggest hurdles facing both TikTok and social media in general.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.