OnBD with ALF

Ruth Snowdon-Gough, Chief Marketing Officer at Hain Celestial, champions brands like Covent Garden Soup and Linda McCartney Foods. She dives into Hain's global growth strategy and the rising trend of meat-free diets. Ruth emphasizes the importance of educating kids about cooking to promote healthier eating habits and discusses the potential for soup in the portable meals market. Balancing ethical goals with sales is crucial, as is managing the legacy of the McCartney name in their product line.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, shares insights from his extensive background in digital transformation and creative marketing. He reveals how gifting gold phones to Olympians enhanced Samsung's visibility, resulting in a 23% demand spike for the Flip 6. The discussion dives into innovative products like foldable phones and AI-enabled ovens, emphasizing user-centric design. Braun also explores the balance between premium and affordable tech while highlighting the future of AI in marketing strategies that prioritize minimal resource use for maximum impact.

Jordan Brompton, co-founder of myenergi, transitioned from market stalls to leading a company that innovates in renewable energy. Joined by Lee Sutton, a plumber turned electrician, they discuss their journey in creating eco-friendly technology like the zappi EV charger and the eddi power diverter. They emphasize the importance of manufacturing in the UK and the critical role of skilled electricians. Jordan addresses market challenges, including the fluctuating EV demand, and advocates for hands-on learning as the real MBA experience.

In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.  Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme. If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

John Roberts, founder and CEO of AO, ignites the conversation with his inspiring journey from a £1 bet in a pub to building a leading electrical retailer. He shares how superb customer service and innovative marketing set AO apart. Fascinatingly, he reveals the company's shift back to mailing mini-brochures amidst a digital age. John also discusses their ambitious goal of comprehensive recycling of appliances and the challenges of maintaining brand integrity while driving ethical business practices.

Rachel Eyre from Morrisons discusses their Market Street proposition appealing to both traditional and younger shoppers. She talks about the importance of smaller, more frequent basket shops and Morrisons' vertically integrated business model. The revamp of the MoreCard loyalty scheme with 'Fivers' has been a success, with 85% saving for big splurges. Despite competition, convenience still drives customer choices in the supermarket industry.

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs.If you want to do business withthe UK’s leading brands Request an ALF Insight demo. To book your seat at the ALF Awards 2024, click here. Hosted on Acast. See acast.com/privacy for more information.

Greg Jackson of Octopus Energy shares secrets behind their success - from innovative technology to great marketing. Learn how EV batteries can power homes for days and how Octopus achieved 8 million customers. Explore topics like Power Pack system, integrating EVs with the grid, and innovative pricing models for renewable energy.

Simon Peel, VP of Global Marketing at Haleon, shares insights from a rich marketing career with stints at MediaCom, Mindshare, and Adidas. He discusses how healthcare marketing can create emotional connections to compete with private labels. The conversation dives into the complexities of data interpretation, the impact of shrinkflation on consumer behavior, and the importance of brand trust. Peel also critiques organizational silos that stifle innovation and highlights how strategic marketing is essential for successful medical advancements.

Co-Founder of air up®, Lena Jüngst, discusses the science behind converting plain water into flavoured water using smell. They explore the marketing strategy and success as a D2C brand. The podcast delves into sensory perceptions, flavor manipulation, brain connections, and international expansion.