Jordan Brompton, co-founder of myenergi isn't just zappi!
Aug 7, 2024
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Jordan Brompton, co-founder of myenergi, transitioned from market stalls to leading a company that innovates in renewable energy. Joined by Lee Sutton, a plumber turned electrician, they discuss their journey in creating eco-friendly technology like the zappi EV charger and the eddi power diverter. They emphasize the importance of manufacturing in the UK and the critical role of skilled electricians. Jordan addresses market challenges, including the fluctuating EV demand, and advocates for hands-on learning as the real MBA experience.
Jordan Brompton exemplifies entrepreneurial success without formal education, showcasing how practical experience can serve as a powerful alternative to traditional learning.
myenergi's innovative solar energy products, like the Eddy, demonstrate how technology can enhance energy efficiency and promote sustainable living for consumers.
Local manufacturing in the UK provides myenergi with advantages like quality assurance and resilience against supply chain issues, enabling rapid response to market challenges.
Deep dives
Return on Ad Spend in Marketing
The discussion centers on the significance of calculating return on ad spend (ROAS), particularly in B2B marketing, emphasizing how it measures the effectiveness of advertising strategies. The importance of ROAS lies in its ability to showcase the return generated from funds invested in promotions. By analyzing ROAS, marketers can make informed decisions to maximize advertising budgets and ultimately drive business growth. This concept also highlights the evolving landscape of digital marketing, where metrics such as ROAS are crucial for assessing campaign success.
Innovative Solar Energy Solutions
The introduction of innovative technologies in solar energy is a key focus, particularly highlighting the development of products that allow users to harness solar energy efficiently. For example, a power diverter device, known as the Eddy, optimizes energy usage by redirecting surplus power from solar panels to household needs, such as heating water. This approach not only aids homeowners in maximizing their solar investments but also contributes to reducing their reliance on grid electricity. Such advancements demonstrate how technology can facilitate a sustainable energy future.
The Importance of Local Manufacturing
Local manufacturing emerges as a critical theme, showcasing the benefits of producing products domestically rather than outsourcing. By manufacturing in the UK, companies can maintain quality control, ensure faster response to customer service needs, and reduce the impact of global supply chain disruptions. The discussion emphasizes that having local operations allows businesses to quickly adapt to challenges, such as resource shortages, thereby ensuring consistent product availability. This strategic decision underlines a commitment to quality and customer satisfaction.
Consumer Behavior and Energy Use
The podcast examines shifts in consumer behavior concerning energy usage, particularly in how and when people utilize electricity for their homes and electric vehicles. As awareness of energy efficiency grows, individuals are encouraged to engage in practices such as time-shifting when they use high-energy appliances, which can significantly reduce carbon footprints. Moreover, new pricing models from energy providers further incentivize consumers to think about the timing of their energy consumption, allowing them to take advantage of lower rates and excess renewable energy. This consumer engagement is essential for achieving broader energy sustainability goals.
Challenges in the Renewable Energy Sector
The discussion acknowledges the various challenges present in the renewable energy market, including fluctuating government policies and consumer trust in new technologies. As the landscape evolves, companies must address consumer hesitances regarding large upfront investments in solar technology, which can be daunting for potential buyers. Additionally, there is a recognized need for a skilled workforce to install and maintain these systems, presenting an opportunity for training and upskilling programs. Finding solutions to these challenges is critical for the continued growth and acceptance of renewable energy as a mainstream option.
Rory says Jordan Brompton is the best advert for not going to university. He reckons she's had a free MBA! Jordan started working life on a market stall and has worked in restaurants and bars but when she had a chat with plumber turned electrician, Lee Sutton, they decided to go for it and set up myenergi. Lee is the technical side of the business but it's quite clear that Jordan is the marketing and sales powerhouse although, as she points out to Rory, she has been known to get to work with the soldering iron.
Innovation and sustainability are the cornerstones of their business and manufacturing their products in the UK is a USP for them. myenergi manufactures a range of eco devices which manage energy sources. The zappi fast charges your EV, the eddi helps you maximise self-generated solar and/or wind power, the libbi stores your solar energy and cleverly manages your use of the grid, and the harvi enables you to install zappi and eddi wirelessly. As you'll hear, Jordan is knowledgeable and innovative. The business is expanding worldwide with business across Europe and now in Australia. There are challenges however. Britain has 1.3 million homes with solar power, but Germany is way ahead at 4 million homes. Jordan feels the EV market has softened recently but she expects it to bounce back.
In our Top Two Challenges feature Jordan says that "boots on the ground" explaining and selling the products is what is needed for both myenergi and the industry as a whole.