13min chapter

On Brand with ALF & Rory Sutherland cover image

Jordan Brompton, co-founder of myenergi isn't just zappi!

On Brand with ALF & Rory Sutherland

CHAPTER

Optimizing Energy Systems and Marketing Innovations

This chapter explores advancements in heat pump optimization and the integration of electric vehicle charging with the energy grid. It critiques past solar industry marketing approaches while proposing new financial perspectives for sustainable energy investments. Additionally, the chapter examines the value added by solar and wind technologies to homes, emphasizing the importance of clear communication and targeted marketing strategies for diverse consumer segments.

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