OnBD with ALF
We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory
Dec 11, 2024
Toby Horry, the Global Brand and Content Director at TUI, shares his journey from indie film and advertising to leading a top tour operator. He dives into the evolving trends in the travel industry, emphasizing the rise of dynamic pricing and experiential travel for Gen Z. The impact of COVID-19 on travel booking and the importance of flexibility in work arrangements are highlighted. Toby also discusses how technology is reshaping consumer behavior, along with unique travel destinations worth exploring beyond the typical holiday spots.
56:47
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Quick takeaways
- TUI's evolution from a traditional package holiday provider to a comprehensive leisure brand highlights the industry's shift towards offering diverse travel experiences.
- The COVID-19 pandemic underscored the importance of customer experience and flexible travel planning, significantly impacting TUI's operational strategies.
Deep dives
TUI's Evolution in Travel
TUI has transformed from a traditional package holiday operator into a comprehensive leisure experience brand. This evolution includes offering not just hotel and flight packages but also various leisure activities such as cruises and city breaks. The company aims to cater to the changing preferences of travelers who seek diverse experiences rather than just basic travel arrangements. By expanding its offerings, TUI seeks to compete more effectively in a marketplace where consumers want richer travel experiences.
