OnBD with ALF We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory
Dec 11, 2024
Toby Horry, the Global Brand and Content Director at TUI, shares his journey from indie film and advertising to leading a top tour operator. He dives into the evolving trends in the travel industry, emphasizing the rise of dynamic pricing and experiential travel for Gen Z. The impact of COVID-19 on travel booking and the importance of flexibility in work arrangements are highlighted. Toby also discusses how technology is reshaping consumer behavior, along with unique travel destinations worth exploring beyond the typical holiday spots.
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The Crossword Prodigy
- Toby Horry's father, David Horry, was a renowned art director known for his quick wit and creativity.
- One story tells how David secured his first job by completing the Times crossword during his interview, showcasing his unique approach.
Travel Mishaps
- Traveling with David Horry could be unpredictable, as he sometimes forgot essentials like his wallet.
- Toby recalls an instance where his father's forgetfulness added a layer of stress to their family trip.
Broadening Horizons
- Having worked in both agency and client-side roles, Toby Horry emphasizes the value of diverse perspectives.
- He notes that agency experience broadens thinking, while client-side work can sometimes narrow it.