12min chapter

On Brand with ALF & Rory Sutherland cover image

We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

On Brand with ALF & Rory Sutherland

CHAPTER

Redefining Travel and Consumer Trends

This chapter examines the changing dynamics of the leisure and holiday industry, focusing on the diversification of holiday experiences beyond traditional package deals. It explores the impact of technology, consumer behavior shifts, and flexible work arrangements on travel trends, particularly among younger demographics. Additionally, it discusses the broader implications of valuing experiences over material goods in the context of economic growth.

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