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We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

OnBD with ALF

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Navigating Travel Marketing Trends

This chapter explores the importance of brand metrics and effective marketing strategies in the travel sector, particularly during peak sales periods. It emphasizes the balance between traditional and digital channels, the role of influencers, and the impact of social media on travel decisions. The discussion also highlights changing consumer preferences, including a desire for authenticity and a potential shift towards less technology-driven travel experiences.

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