Toby Horry

Global Brand and Content Director at TUI, leading tour operator. His career spans from indie film production to advertising agency leadership and client-side roles at Tesco and TUI.

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Dec 11, 2024 • 57min

We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

Toby Horry, the Global Brand and Content Director at TUI, shares his journey from indie film and advertising to leading a top tour operator. He dives into the evolving trends in the travel industry, emphasizing the rise of dynamic pricing and experiential travel for Gen Z. The impact of COVID-19 on travel booking and the importance of flexibility in work arrangements are highlighted. Toby also discusses how technology is reshaping consumer behavior, along with unique travel destinations worth exploring beyond the typical holiday spots.

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