Toby Horry, the Global Brand and Content Director at TUI, shares his journey from indie film and advertising to leading a top tour operator. He dives into the evolving trends in the travel industry, emphasizing the rise of dynamic pricing and experiential travel for Gen Z. The impact of COVID-19 on travel booking and the importance of flexibility in work arrangements are highlighted. Toby also discusses how technology is reshaping consumer behavior, along with unique travel destinations worth exploring beyond the typical holiday spots.