OnBD with ALF

Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

23 snips
Oct 9, 2024
Ruth Snowdon-Gough, Chief Marketing Officer at Hain Celestial, champions brands like Covent Garden Soup and Linda McCartney Foods. She dives into Hain's global growth strategy and the rising trend of meat-free diets. Ruth emphasizes the importance of educating kids about cooking to promote healthier eating habits and discusses the potential for soup in the portable meals market. Balancing ethical goals with sales is crucial, as is managing the legacy of the McCartney name in their product line.
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INSIGHT

Meat Reduction vs. Vegetarianism

  • Meat reduction is a bigger trend than vegetarianism, impacting sales.
  • People eat less meat per meal, like pizza toppings, not eliminating it entirely.
INSIGHT

Soup's Health Benefits

  • Soup is a healthy meal choice with low glycemic load, keeping you full.
  • It's nutritious and a good alternative to sandwiches for lunch.
ANECDOTE

Evolution of Vegetarian Food

  • Early vegetarian options often lacked taste and variety.
  • Modern vegetarian food offers delicious and interesting meals, removing the need for self-denial.
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