OnBD with ALF Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial
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Oct 9, 2024 Ruth Snowdon-Gough, Chief Marketing Officer at Hain Celestial, champions brands like Covent Garden Soup and Linda McCartney Foods. She dives into Hain's global growth strategy and the rising trend of meat-free diets. Ruth emphasizes the importance of educating kids about cooking to promote healthier eating habits and discusses the potential for soup in the portable meals market. Balancing ethical goals with sales is crucial, as is managing the legacy of the McCartney name in their product line.
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Meat Reduction vs. Vegetarianism
- Meat reduction is a bigger trend than vegetarianism, impacting sales.
- People eat less meat per meal, like pizza toppings, not eliminating it entirely.
Soup's Health Benefits
- Soup is a healthy meal choice with low glycemic load, keeping you full.
- It's nutritious and a good alternative to sandwiches for lunch.
Evolution of Vegetarian Food
- Early vegetarian options often lacked taste and variety.
- Modern vegetarian food offers delicious and interesting meals, removing the need for self-denial.