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On Brand with ALF & Rory Sutherland
Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial
Oct 9, 2024
Ruth Snowdon-Gough, Chief Marketing Officer at Hain Celestial, champions brands like Covent Garden Soup and Linda McCartney Foods. She dives into Hain's global growth strategy and the rising trend of meat-free diets. Ruth emphasizes the importance of educating kids about cooking to promote healthier eating habits and discusses the potential for soup in the portable meals market. Balancing ethical goals with sales is crucial, as is managing the legacy of the McCartney name in their product line.
43:26
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Quick takeaways
- Hain Celestial's multi-year strategy emphasizes innovation in plant-based foods to align with growing consumer preferences for health and sustainability.
- Ruth Snowdon-Gough advocates for culinary education in children to foster a lifelong healthy relationship with food and cooking skills.
Deep dives
The Role of Hain Celestial in Food Trends
Hain Celestial is positioned as a leading health and wellness company focused on inspiring healthier living through its diverse portfolio of brands. This extensive range includes both iconic British products and contemporary offerings that cater to evolving consumer preferences, such as plant-based foods. The company’s recent 'Hain Reimagined' strategy aims to integrate its various brands into a globally scalable enterprise, highlighting its commitment to innovation and adaptation within the food industry. Ruth Snowden-Gough emphasizes that their approach is particularly effective in addressing the growing trend toward meat-free and low-meat consumption.
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Discover
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