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16min chapter
Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial
On Brand with ALF & Rory Sutherland
Evolving Plant-Based Perspectives
This chapter delves into the Hain Celestial Group's transformation strategy and its impact on the health industry, emphasizing the increasing popularity of meat-free diets in the UK. It highlights the nutritional superiority of soups as a healthy meal option and the importance of effectively marketing plant-based products to attract a wider audience. Additionally, the chapter discusses the need to teach cooking skills to children, equipping them with essential abilities to foster a healthier relationship with food.
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Listen to the best highlights from the podcasts you love and dive into the full episode