Ruth Snowdon-Gough
Chief Marketing Officer at Hain Celestial, an international food company with brands including Sun Pat, Covent Garden Soup, and Linda McCartney Foods. She discusses Hain Celestial's growth strategy and the evolving food market.
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Oct 9, 2024 • 43min
Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial
Ruth Snowdon-Gough, Chief Marketing Officer at Hain Celestial, champions brands like Covent Garden Soup and Linda McCartney Foods. She dives into Hain's global growth strategy and the rising trend of meat-free diets. Ruth emphasizes the importance of educating kids about cooking to promote healthier eating habits and discusses the potential for soup in the portable meals market. Balancing ethical goals with sales is crucial, as is managing the legacy of the McCartney name in their product line.
