OnBD with ALF cover image

Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

OnBD with ALF

CHAPTER

Crafting a Tasteful Brand Strategy

This chapter examines the essential role of brand strategy in boosting product sales and fostering consumer engagement through diverse portfolios in the soup market. It explores cultural perceptions of food, consumer preferences across demographics, and the impact of packaging on brand identity, all while highlighting a family's significant contribution to a brand's legacy.

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