4min chapter

On Brand with ALF & Rory Sutherland cover image

Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

On Brand with ALF & Rory Sutherland

CHAPTER

Shifting Perceptions: The Future of Soup as a Mobile Meal

This chapter explores changing perceptions of food consumption, particularly the rise of soup as a convenient, portable meal. It discusses historical dining habits, the normalization of take-away options, and the emerging trends in meal preparation, including self-heating soups and air fryers.

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