OnBD with ALF Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez
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Jan 15, 2025 Jonathan Wolf, Co-founder and CEO of ZOE, and Sharlene Lopez, Founder of Medifesto, share their insights into personalized nutrition and the critical role of gut health. They explore how dietary choices can impact mental health as much as pharmaceuticals. The conversation shifts to the importance of effective branding in the health tech sector, revealing how consumer trust is shaped by marketing. They also address the challenges of maintaining user engagement in nutrition apps while debunking common nutrition myths, highlighting the need for realistic dietary changes.
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From Ads to Health
- Jonathan Wolf, ZOE's CEO, was previously CPO at Criteo, where he developed personalized retargeting.
- He left, wanting work with more social impact than selling shoes.
Microbiome's Impact
- The gut microbiome, trillions of bacteria, plays a crucial role in overall health, impacting mood, energy, and even dementia risk.
- These bacteria act like chemical factories, processing food into beneficial chemicals.
Ultra-Processed Foods
- Ultra-processed food, full of unfamiliar ingredients, dominates UK diets, especially children's.
- ZOE's research emphasizes personalized nutrition due to individual microbiome variations.
