Jonathan Wolfe

Jonathan Wolf, Co-founder and CEO of ZOE, and Sharlene Lopez, Founder of Medifesto, share their insights into personalized nutrition and the critical role of gut health. They explore how dietary choices can impact mental health as much as pharmaceuticals. The conversation shifts to the importance of effective branding in the health tech sector, revealing how consumer trust is shaped by marketing. They also address the challenges of maintaining user engagement in nutrition apps while debunking common nutrition myths, highlighting the need for realistic dietary changes.