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Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

OnBD with ALF

CHAPTER

Bridging Marketing and Health Tech

This chapter explores the crucial role of branding in health technology, arguing that scientific proof alone does not secure consumer loyalty. It highlights the necessity of effective marketing in promoting innovative ideas, citing historical examples where marketing overcame resistance to change. The discussion emphasizes the evolving dynamics of consumer trust, particularly during the COVID-19 pandemic, and advocates for a balance between technological advancement and understanding consumer needs.

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