AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
12min chapter
Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez
On Brand with ALF & Rory Sutherland
Bridging Marketing and Health Tech
This chapter explores the crucial role of branding in health technology, arguing that scientific proof alone does not secure consumer loyalty. It highlights the necessity of effective marketing in promoting innovative ideas, citing historical examples where marketing overcame resistance to change. The discussion emphasizes the evolving dynamics of consumer trust, particularly during the COVID-19 pandemic, and advocates for a balance between technological advancement and understanding consumer needs.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode