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3min chapter
Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez
OnBD with ALF
Understanding Consumer Behavior Through Evolutionary Psychology
This chapter explores the neurological and evolutionary factors shaping consumer choices, highlighting the significance of habit and social influence in brand selection. It provides insights into how these behaviors are adaptive strategies rooted in past experiences and observations of others, crucial for navigating today's complex brand landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode