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Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

OnBD with ALF

CHAPTER

Understanding Consumer Behavior Through Evolutionary Psychology

This chapter explores the neurological and evolutionary factors shaping consumer choices, highlighting the significance of habit and social influence in brand selection. It provides insights into how these behaviors are adaptive strategies rooted in past experiences and observations of others, crucial for navigating today's complex brand landscape.

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