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Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

OnBD with ALF

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The Power of Messaging in Behavior Change and Nutritional Insights

This chapter explores how effective messaging can promote positive behaviors, particularly in blood donation, highlighting the superiority of altruistic appeals over financial incentives. It also addresses the changing perceptions of dietary fats, advocating for the health benefits of healthy fats from sources like olive oil and nuts.

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