Building Communities and Winning Pitches: Insights from Kim James at Havas

In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network. 

Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network. 

Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods. 

Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench. 

The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.

00:00 Introduction

00:43 Meet Kim James: A Journey in Media

03:29 Strategies for Business Development

05:12 Building and Leveraging Communities

14:45 The Art of Pitching

21:38 The Changing Landscape of Pitch Processes

26:07 Utilising Technology and Data in New Business

33:36 Final Thoughts and Advice

37:58 Conclusion and Farewell

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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