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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
The Dangers of Perfectionism
Burberry is very much at what you might call flying lessons. Everything has to be absolutely perfect. You know, you wouldn't go to a flight school where one of the letters have fallen off the side. And certain brands are just more homely and authentic than others.
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